Introduction

The European casino industry is evolving rapidly, with new initiatives aimed at strengthening collaboration between land-based casinos and suppliers. The European Casino Association (ECA) has launched a Strategic Supplier Partnership, bringing together top gaming technology providers to drive innovation, security, and responsible gambling practices.

ECA’s Strategic Supplier Partnership: A New Era of Collaboration

During the ECA Casino Industry Forum in Nova Gorica, Slovenia, the association unveiled its new Strategic Supplier Partnership in November 2024. This initiative aims to foster stronger relationships between casinos and suppliers while addressing key industry challenges.

Key Founding Partners

Leading gaming technology companies have joined the initiative, including:

  • Aristocrat
  • IGT
  • Light & Wonder
  • Novomatic

These suppliers play a crucial role in advancing gaming technology, ensuring compliance, and supporting responsible gambling initiatives across Europe.

Goals of the Strategic Supplier Partnership

1. Promoting Responsible Gambling

The partnership will focus on enhancing responsible gaming measures, ensuring casinos implement best practices to protect players and prevent gambling addiction.

2. Standardizing Equipment and Security

With the rise of digital gaming solutions, the ECA aims to set common standards for gaming equipment and security measures across Europe, ensuring a safe and fair gaming environment.

3. Strengthening Industry Relations with European Authorities

By working closely with EU regulatory bodies, the partnership aims to influence policy decisions and ensure that land-based casinos comply with the latest legal frameworks.

The Future of European Casinos

The launch of this Strategic Supplier Partnership marks a significant milestone in the European casino industry. As technology, regulation, and consumer behavior continue to evolve, collaboration between casinos and suppliers will be key to maintaining growth, innovation, and sustainability in the sector.

With a focus on responsible gambling, security, and regulatory alignment, this initiative is expected to shape the future of the land-based casino industry in Europe.



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